Jeevan Cheema
Fashion Branding & Communication
This was the first module I had undertaken at Condé Nast College with regards as to how to market and brand products to consumers. I initially had a negative mindset on this module and believed that if a brand lacked in a 'designer heritage', it would almost never achieve this recognition. However, my mindset was changed for the greater good as I discovered that branding is crucial to any business whether Fashion related or external. The way a brand communicates provides an insight into their aesthetic and connotes an analogy to consumers.
Module Aims: To successfully 'revamp' a brand through communication skills.
Module Aims: To successfully 'revamp' a brand through communication skills.
Content Creation
In all the mock-ups I designed a digital Instagram page, in which I would communicate a narrative to users and convey an understanding for this 'niche and luxury' establishment 'Bande Noir' by forming an exclusive appearance.
Colloboration
I learnt that in order to make a successful brand, collaboration a tactic can provide the following: building awareness, target customers and allow an opportunity in brand expansion.