Jeevan Cheema
Digital Strategies
Utilising Digital Communication
Digital Communication, is more crucial than ever before. As the world becomes further interconnected and builds on future technological advancements in Artificial Intelligence and other softwares, brands are having to adapt quicker than ever before. Consumers don't believe features such as Apple Pay are seen as a credit to a brand anymore, these should 'already' be utilised into applications and websites. I learnt this through exploring Digital Strategies for the brand Dagsmejan. It is a Swedish, pyjama company and they aim to create top-quality pyjamas for individuals who suffer from temperature discomfort whilst sleeping. Therefore, I designed a document suggesting how I would use digital technology to communicate and connect with consumers.
Key Skills Learnt: Digital Conduct, Appropriate Digital Communication, Influencer Marketing, Omni-Channel Touchpoints
Key Skills Learnt: Digital Conduct, Appropriate Digital Communication, Influencer Marketing, Omni-Channel Touchpoints
Below the mockups show how I would communicate with individuals on platforms such as Instagram, to hone to concept of personal communication. Furthermore, I selected a range of influencers that would benefit each demographic of consumer at Dagsmejan. These included explaining the differences between: Mega, Macro, Micro and Nano influencers. In particular the most important form of influencer, which is surprisingly 'Nano' influencers, as they have a more trusted community of followers.
The Importance of Timelines
Whilst learning about Digital Strategies I was surprised to understand the importance of timelines, and this is due to the fact that when advertising or posting on Instagram they must be structured around seasonal times and celebrations. It made me understand the amount of energy and planning that goes into social media management, which I believe can be heavily under estimated as a job role.
Understanding the Consumer
Delving further into the concept of customers and their personal journey's I explored how they would interact with a brand. These are shown through the icons below, portraying and promoting a narrative. Although platforms such as Instagram and 'Search Engine Optimisation', may not seem related they have a direct correlation in the 'journey' a customer goes through in order to interact with a brand.
Marketing Theory: SOSTAC
The most important I learnt for this module was the importance of utilising how important 'market planning' is. Although setting objectives are beneficial, they must follow the S.M.A.R.T analogy as well as utilising the SOSTAC diagram to show how these objectives will be achieved.