Jeevan Cheema
Consumer Buying Behaviour
In order to understand how any business operates it is important to focus on consumers. This means understanding how they interact with your brand, and in particular what they expect from your brand. Therefore, in this group project Aine Sweeney-Byrne, Megan Meaney and I focused on devising research in order to discover how we could reach an audience in the future. We learnt that Gen Z and Millennials are the next biggest spenders, so we filmed a 'vlog' to represent our findings.
Findings: Brands must understand their audience on a personal level
Findings: Brands must understand their audience on a personal level
Planning our Concept
From previous modules we learnt before conducting a form of research you must show how this will be done, and effectively utilised in order to represent the potential of the idea.
The Vlog
We walked around the streets of Central London asking consumers what they most cared about. We believed by filming a Vlog it was the most authentic way to show our findings, rather than placing individuals in a studio and asking them to respond to our questions.